The training workshop
Week 1. What is “good writing” and how can you use it to raise your profile.
It will include info on language, readability and “shareability” (covering the differences between print and web) and a little on the role of writing as a means to raise your profile.
Exercise: Review an article using the principles of “good writing” and feedback thoughts to the group
Week 2: The fundamentals of storytelling
Including the narrative arc, characters, audience, and what editors look for from their contributors.
Exercise: Rework a sample article using both the principles of good writing and fundamentals of storytelling, and feedback to the group.
Week 3: Types of content
An overview of six different blog archetypes and top tips for using them effectively to showcase your expertise and to raise your profile.
Exercise: Come up with three blog ideas using the archetypes and write accompanying synopses to pitch to a trade magazine/website of your choice. Participants to then pitch one of their ideas to the group and receive feedback
Week 4: How to write headlines and intros that work
As the title suggests. This will include info on the difference between print and web headlines, and the need for ‘clicks and shares’.
Exercise: Write your blog using web-friendly headlines
The training schedule and structure
The training workshop will be delivered online via Zoom every Tuesday at 1pm.
Each workshop will last for 1 hour. Each workshop will be recorded and will be made available to the participants via the Facebook Group.
1pm – intros, welcome (and feedback from the previous week’s exercise)
1.15pm – The training session
1.45pm – Q&A
1.55pm – Exercise outline provided
The conversation can then continue over in the Facebook Group…
The exercises will be provided at the end of each workshop and participants will have the week to complete them. Feedback and discussion will then take place in the following week’s workshop.
The Facebook Group
All participants will receive lifetime membership to the Facebook Group where they will receive ongoing support, access to useful resources, details of blogging opportunities, and lots of networking.
The one-to-one consultation
After the course has finished, participants have two weeks to write their blog post. This then needs to be filed with Becky for review. She will then provide a one-to-one session to discuss the blog and make suggestions for amends (if indeed they are needed!) as well as advice re pitching the blog to relevant media outlets.