Lots of people think they can, but not all make the grade. I’ve lost count of the number of awful articles that I’ve been sent by people keen to get some of the limelight. These articles range from being boring as hell to a thinly-disguised sales pitch to simply being very badly written with no […]
Would you like to have stronger reputation within your sector? Have you got expertise that can help others? Do you want to use your blog, LinkedIn profile and opinion pieces for the trade media more effectively? This course combines PR knowledge with writing skills, and is aimed at people who want to raise their profile by writing articles, be this for their own website or specialist media, such as LinkedIn or a trade magazine.
The training workshop Week 1. What is “good writing” and how can you use it to raise your profile. It will include info on language, readability and “shareability” (covering the differences between print and web) and a little on the role of writing as a means to raise your profile. Exercise: Review an article using […]
Can you write? I don’t mean the process of throwing a few words down on a page in a hastily constructed sentence. What I want to know is can you write in a way that will engage the reader, inform them, influence them to take action? Will they remember what you said? Will they even […]