Effective Media Relations for Charities
Understanding what journalists want and how to deliver it is key to successful PR.
Whether you are trying to get your voice heard in this crowded and competitive industry, or whether you have found yourself on the wrong end of negative coverage, Effective Media Relations for Charities outlines the practical steps your charity needs to take to get the media on your side.
Author Becky Slack draws on a wealth of experience in both the media and charity to present a clear and compelling case for better PR.
“This book could not be more timely. It presents a clear and accessible guide to working with the media and getting positive results. As the many practical case studies in these pages demonstrate, it can be done. We do not report only bad news, we are not deaf to hard facts and reasoned argument and, believe it or not, we are not out to get you.”
– David Brindle, Public Services Editor, The Guardian
Where to buy it
Effective Media Relations for Charities: What journalists want and how to deliver it is available to buy as hard copy or PDF download from SPF Fundamentals.