Do you ever have conversations internally about who it is you’re trying to reach with key messaging, only for someone to say that your target audience is “the public”? How do you respond to this? After all, there is no such thing as the general public. The information wants of young parents are different to […]
Media campaign: 90 interviews in one week
Did any of you catch Angelina Jolie’s guest edit of BBC Radio 4’s Today programme over the Christmas break? Airing on 28 December, she focused on subjects relating to her work as a special envoy to the UN Refugee Agency, including the global refugee crisis and violence against women in war zones. During a wide-ranging interview […]
Shonda Rhimes is awesome and so am I
Have you seen Shonda Rhimes hugely powerful acceptance speech for the Elle Luminary Award? If you haven’t, you really need to – particularly if you are a woman, a person of colour or from any other under-represented group that struggles to gain recognition for what you have achieved. I watched the speech for the first […]
You, your profile and other stories: course outline
The training workshop Week 1. What is “good writing” and how can you use it to raise your profile. It will include info on language, readability and “shareability” (covering the differences between print and web) and a little on the role of writing as a means to raise your profile. Exercise: Review an article using […]
What type of blogger are you?
There’s one thing for sure as a blogger. You are not alone. As I publish this blog post, some 3.8 million other writers are also publishing theirs. That’s a huge amount of traffic that you need to cut through if your voice is going to be heard. Successful blogging is dependent on a number of factors. […]
You, your profile and other stories…
Can you write? I don’t mean the process of throwing a few words down on a page in a hastily constructed sentence. What I want to know is can you write in a way that will engage the reader, inform them, influence them to take action? Will they remember what you said? Will they even […]
