Do you ever find that sometimes people just don’t understand what you’re trying to say? You know you’ve got a brilliant idea or opportunity for them but they’re just not buying in to it. Or that they interpret your words in a way that you didn’t mean at all? A negative and unhelpful response to […]
Advice
Reckon you can write well enough to be published in the mainstream press?
Lots of people think they can, but not all make the grade. I’ve lost count of the number of awful articles that I’ve been sent by people keen to get some of the limelight. These articles range from being boring as hell to a thinly-disguised sales pitch to simply being very badly written with no […]
Do you find it difficult to place stories in the media?
Do you find it difficult to place stories in the media? If you do, you’re not alone. For the launch of Becky’s book, we partnered with Charity Comms to find out that the main challenges facing charity PRs were when it came to securing press coverage. The results were reflective of experiences faced by many organisation, […]
Why there is no such thing as the general public
Do you ever have conversations internally about who it is you’re trying to reach with key messaging, only for someone to say that your target audience is “the public”? How do you respond to this? After all, there is no such thing as the general public. The information wants of young parents are different to […]
You, your profile and other stories: course outline
The training workshop Week 1. What is “good writing” and how can you use it to raise your profile. It will include info on language, readability and “shareability” (covering the differences between print and web) and a little on the role of writing as a means to raise your profile. Exercise: Review an article using […]
What type of blogger are you?
There’s one thing for sure as a blogger. You are not alone. As I publish this blog post, some 3.8 million other writers are also publishing theirs. That’s a huge amount of traffic that you need to cut through if your voice is going to be heard. Successful blogging is dependent on a number of factors. […]
