The training workshop Week 1. What is “good writing” and how can you use it to raise your profile. It will include info on language, readability and “shareability” (covering the differences between print and web) and a little on the role of writing as a means to raise your profile. Exercise: Review an article using […]
Advice
What type of blogger are you?
There’s one thing for sure as a blogger. You are not alone. As I publish this blog post, some 3.8 million other writers are also publishing theirs. That’s a huge amount of traffic that you need to cut through if your voice is going to be heard. Successful blogging is dependent on a number of factors. […]
You, your profile and other stories…
Can you write? I don’t mean the process of throwing a few words down on a page in a hastily constructed sentence. What I want to know is can you write in a way that will engage the reader, inform them, influence them to take action? Will they remember what you said? Will they even […]
What does it mean to be an effective communicator?
When you ask a mission-led entrepreneur about what the most important element of their work is, they will say (one would hope) that making a difference to their clients trumps all other considerations. When you probe what elements are most important to enable this work, usually the response is ‘money’, followed by ‘more money’ and then ‘a skilled and dedicated team’. […]
Understanding audiences: it’s about the ‘how’ as well as the ‘who’
Instinctively, most of us adapt our behaviour according to those around us and the situation in which we find ourselves. Whether in a social or professional environment, we modulate our tone and pitch accordingly, choosing our words with care. Chameleon-like, some of us even adapt our accents to better belong, although we’d never admit to […]
How to develop your USP (that’s unique selling point, BTW)
The second rule of good communications states that three letter acronyms (TLAs) should be avoided. Acronyms obscure and alienate where plain English illuminates. But we’re going to make an exception in this case. Why? Because the first rule of good communication states that any successful product or service needs a USP – a unique selling point. A well-conceived and communicated […]
